Yesterday I was on the radio station talking about how to find new customers through social networking sites along with the founder and president for Eye for Change. We were talking tapping into the power of Myspace, Facebook, Youtube and Twitter. After putting our ideas together we came up with a formula!
First figure out who is your target market?
Who are you trying to appeal to? Which social network are your audience most likely to go to? For example in the early stages of Facebook it was trying to appeal to people in college or use to be in college. So if your target market was for college students you would have fun fest. So do the research because there are literally hundreds and hundreds of social networking sites and you don’t want to waste your throwing the wrong message at the wrong people.
What are you selling and is it of high value or interest?
Remember people on social networking sites don’t respond well to direct advertising. They need something that is put into their line of sight and attention grasping! That all links from knowing your target market and what arouses their interests. So if your product is information writing a really grasping article! If it is a product then design it around their needs!
Next, be personable, let people know who you are and what you are about!
Being on a social networking site isn’t all about selling a product but getting to know people. So if you are strictly about business and selling people will see right through it. So open up a little but don’t expose yourself completely telling everything. Having a blog sometimes gives people a good feeling about a company when they see how the leader thinks. You ever know who you might meet or attracting, it might be your next ex-wife or ex-husband, lol, but try it out and have fun with it.
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Hi, nice posts there
through’s for the interesting information